There’s no such thing as a single story
There are as many stories as interactions with your brand, product or service. There’s always an internal version and the external perception. There’s the emotional interpretation and the rational choices made by colleagues, leads or customers. There’s no such thing as a single story. And that’s fine, as long as all versions are authentic and truthful. A brand needs to reflect the organisation, and brands need internal support in order to grow and prosper.
Our own brand name reflects our approach and philosophy. Lobkey Monster is a unique combination of two different entities: a monkey and a lobster. Lobsters do cut when and where necessary, while monkeys juggle with what is left. The result of those two actions bring new insights, have the power to create possibilities and initiate a fresh start for brands, organisations and its driving forces.
Over the past few years we’ve worked for a wide variety of clients: start-ups with a great idea, corporations whose customers experienced a certain brand fatigue and organisations who had to reinvent their services because of a changing reality or shift in customer expectations. Each time we’ve structured and restructured, branded or rebranded, designed and redesigned. Each time we’ve guided our clients towards new possibilities, packed with a clear strategy, a distinctive identity and efficient tools. We’re proud of all those Monster Brands. They kick ass (again)!
What’s your challenge?
Get in touch & tell us all about your project, business or organisation.Meet the monsters