There’s no such thing as a single story
There’s always an internal understanding and the external perception. There’s the emotional interpretation and the rational choices made by colleagues, leads or customers. And that’s fine, as long as all versions are authentic and truthful. A brand needs to reflect the organisation, and brands need internal support to grow and prosper.
Our own brand name reflects our approach and philosophy − Lobkey Monster is a unique combination of two different entities: a lobster and a monkey. Lobsters cut when and where necessary, while monkeys juggle with what is left. Those two actions generate new insights, create possibilities, and initiate a fresh start for brands, organisations and their driving forces.
Over the past few years, we’ve worked for a wide variety of clients: start-ups with a great idea, corporations whose customers experienced a certain brand fatigue, and organisations who had to reinvent their services because of a changing reality or shift in customer expectations.
Each time, we’ve structured and restructured, branded or rebranded, designed and redesigned. Each time, we’ve guided our clients to new possibilities, packed with a clear strategy, a distinctive identity and efficient tools. We’re proud of all those Monster Brands. Once again, they kick ass!
What’s your challenge?
Get in touch & tell us all about your project, business or organisation.Meet the monsters