00/ The Challenge
Michael inherited the passion for handmade furniture from his father and grandfather. He had been building his business, carving wood into fine custom-made furniture, for almost 10 years … when he reached out for us. He realised that, in order to grow, his brand had to be refurbished.
- name storming
- corporate identity
- graphic design
- art direction
- social media
To help Michael build a suitable strategy to grow his studio for custom-made furniture and interior projects, we visited his workshop and watched him at work. This resulted in a namestorming session … we buried Gasto Woodworks and starting shaping Atelier Mitch.
The growth strategy for his studio had to be reflected in a new identity. ‘Atelier Mitch’ was born, strongly emphasising the craftsmanship of Michael’s skills and expertise. The new identity is unmistakably Michael’s, and so is the additional photography from his studio and his work.
A new website, the suitable supporting social media channels, and his company van were the three main points of contact to develop. Today, Michael keeps his portfolio up-to-date on his site, shares updates on Facebook and Instagram, and travels from one client to the next in his branded van.
What’s your challenge?
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