00/ The Challenge
June always had the ambition to be Belgium’s leading travel magazine. The content the editorial team wrote and spread always supported that ambition. June features fluently written articles about the world’s most surprising places and tasteful experiences. Reading june.be made anyone dream at once. But the site was hard to find and too often visitors left after reading one single article. Could we change that and keep visitors close?
- digital strategy
- corporate identity
- graphic design
- information architecture (IA)
- user experience (UX)
- user interface (UI)
A good magazine guides you through its content and has the potential to surprise. Both content wise and beyond. We analysed all existing blog posts june. had made over the past few years and made some choices: some content disappeared, other content reappeared! Secondly we made sure readers could find what they were looking for and added the necessary paths and functionalities to guide readers towards the best related content. As a result, june. has changed from a travel blog to thé online travel magazine that can’t be missed. Both by travellers and advertisers.
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